Eric Schmidt, former Google CEO, nails it in this presentation about what is required to succeed in the Internet Century.
The people that can have the biggest impact of all are the ones we call: SMART CREATIVES
These are the product folks who combine technical knowledge, business expertise, and creativity.
Simon and Telstra (Cass & Lindy) show how it’s done.
Most businesses have the option to receive email marketing or not.
This is overly simplistic.
Why not give customers different options for:
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Hat tip to Ruslan Kogan for the 5 click unsubscribe. This is pure engineering brilliance!
— Josh Rowe (@joshrowe) June 18, 2014
Update 25 June 2014:
Even though I unsubscribed from Kogan’s email list, Kogan still spammed me silly. Sigh.
— Josh Rowe (@joshrowe) June 25, 2014
The chief Twitterer at Kogan says I’m unsubscribed again.
@joshrowe Hi Josh, our apologies to you. It was a one-off error that we've now resolved. You won't receive any emails now. Sorry again.
— Kogan.com (@Kogan) June 25, 2014
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“Why would I use social media – I only sell wire cables?” asked a business owner at the PeSA Internet Conference last week.
The audience member paused and then continued.
“My cables can be used on yachts, for fishing, on bridges, … “ detailing half a dozen examples of how his product could be used by customers.
The business owner’s commoditised wire cables came alive through his descriptions of how it would be used in amazingly creative and useful ways by customers.
The business owner had pigeon holed his product as a commodity item. In reality when it was used by the customer it was not just a wire cable. His product allowed his customers to sail the seas, catch fish and traverse valleys across the most beautifully scenic landscapes.
My response was short and sweet.
“You just provided me with a start to half a dozen blog posts which describe how your product can be used by customers. It’s just a question of which social media networks are most relevant to share these stories with your current and future customers.”
The business owner smiled. He’d just taken the first step in creating his social media strategy.
Social media is relevant to all businesses.
— Online Store Guys (@OnlineStoreGuys) May 29, 2014
— Beers Blokes & Biz (@BeersBlokesBiz) May 29, 2014
— Online Market Expert (@OME_NET_AU) May 29, 2014
— Federica Casoni (@FedCasoni) May 29, 2014
— Josh Rowe (@joshrowe) May 29, 2014
I hired him to speak at a corporate footy function.
Unlike the majority of corporate speakers which dash off the minute they’d spoken, Tommy stayed and chatted with the audience, not for his benefit, but for theirs. There were no CEOs or senior executives in the audience that day. Just regular folks. Tommy was visibly energised by personal conversations.
Tommy Hafey was a great football person, but he was a greater person.
Kevin Bartlett’s eulogy at Tommy’s funeral on Monday provides a glimpse of the man who:
- loved life
- set himself impossible goals and then smashed them
- gave back to others in abundance
I bore witness to just a smidgen of Tommy’s life.
Rest In Peace.
John Oliver explains: