Category: YellowPages
Don’t produce a product you don’t care about
This story has a happy ending, read the whole thing.
Last year I was shocked at the way in which Sensis treated their Yellow Pages product.
If YellowPages don’t care about their product (left out in rain) then neither do I cc @Sensis_au pic.twitter.com/13xiv9QbkG
— Josh Rowe (@joshrowe) March 16, 2013
In response to this, I unsubscribed from their dead tree books.
However, this year I still received the dead tree book which was once again just thrown onto my front lawn with no care for the product itself.
Hey @yellow_au @Sensis_au I unsubscribed from your dead tree books last year #wasteful #sensis @PlanetArk pic.twitter.com/mOCBpz0vbR — Josh Rowe (@joshrowe) April 2, 2014
Don’t produce a product you don’t care about.
… and listen to your customers’ preferences.
Update: Only a few hours after I wrote this blog post a Sensis staffer came to my house to personally pick up the Yellow Pages and apologise.
Things sometimes break and when they do the best thing is to fess up and then move on. Hat tip to you Sensis team.
Wow, someone from @Sensis_au came around to my house personally to pick up the @yellow_au pages book & apologise ! @PlanetArk @jadacormier
— Josh Rowe (@joshrowe) April 3, 2014
and a hat tip to the good people at Sensis and YellowPages
@joshrowe Thanks Josh
— Yellow Australia (@yellow_au) April 4, 2014