Most businesses have the option to receive email marketing or not.
This is overly simplistic.
Why not give customers different options for:
- the type of emails they receive,
- the frequency of emails and
- why not even give the option to take an email holiday if customers’ inboxes are overflowing ?
Hat tip to Ruslan Kogan for the 5 click unsubscribe. This is pure engineering brilliance!
— Josh Rowe (@joshrowe) June 18, 2014
Update 25 June 2014:
Even though I unsubscribed from Kogan’s email list, Kogan still spammed me silly. Sigh.
— Josh Rowe (@joshrowe) June 25, 2014
The chief Twitterer at Kogan says I’m unsubscribed again.
@joshrowe Hi Josh, our apologies to you. It was a one-off error that we've now resolved. You won't receive any emails now. Sorry again.
— Kogan.com (@Kogan) June 25, 2014