Kogan’s 5 click unsubscribe
Why should email subscriptions be binary?
Most businesses have the option to receive email marketing or not.
This is overly simplistic.
Why not give customers different options for:
- the type of emails they receive,
- the frequency of emails and
- why not even give the option to take an email holiday if customers’ inboxes are overflowing ?
Hat tip to Ruslan Kogan for the 5 click unsubscribe. This is pure engineering brilliance!
5 clicks to unsubscribe from the @kogan email newsletter #eCommerce pic.twitter.com/zk4NCMDP8G
— Josh Rowe (@joshrowe) June 18, 2014
I have been a passionate supporter of opt-in email marketing legislation in Australia and globally. ACMA has some useful information on how to best comply with the Spam Act.
Update 25 June 2014:
Even though I unsubscribed from Kogan’s email list, Kogan still spammed me silly. Sigh.
Hey @kogan I unsubscribed from all emails but now I’m getting spammed silly. Pls fix or @acmadotgov complaint is next pic.twitter.com/jbXjTVPO0Q
— Josh Rowe (@joshrowe) June 25, 2014
The chief Twitterer at Kogan says I’m unsubscribed again.
@joshrowe Hi Josh, our apologies to you. It was a one-off error that we've now resolved. You won't receive any emails now. Sorry again.
— Kogan.com (@Kogan) June 25, 2014
It wasn’t one-off, Josh. I had this exact same experience two weeks ago.
Appalling.
It wasn’t a one-off, Josh. I had this exact same experience with Kogan two weeks ago.
Appalling.
Not a one off mate, it’s deliberate. Got them to stop for a bit, now they have started up again.
wasnt a one-off. I spoke with their customer service over a 4 month period and still get spammed. Ive got all the evidence and have filed a complaint with ACMA based on advice from linklaters allens.