Is Tony Hawk a person or a brand?

Tony Hawk is one of the greatest professional skateboarders of all time, I have been following him since I was a kid. I watched him fly through the air at the Australian Grand Prix the other weekend with grace and beauty. The branding for the event was “Tony Hawk and Friends Vert Jam”.

Over the years Hawk has lent his name to video games, amusement park rides, and an expanding digital empire. I asked a young teenage boy beside me at the Grand Prix skate ramp a simple brand question:

“Which came first; Tony Hawk the skater or Tony Hawk the video game?”

The young kid shot back his answer instantly with confidence; “Tony Hawk the video game”.

Wow.

As far as this kid was concerned, the bloke spinning up gnarly tricks on the vert ramp had just adopted the name Tony Hawk because of a really cool video game.

Wow.

This week on the Beers, Blokes and Business podcast the blokes give their own first hand experiences of managing their personal and business brands.  Have a listen.

The birdman @tonyhawk #ausgp

A post shared by Josh Rowe (@joshrowe) on

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