Josh Rowe

A rising ROE can hide a weakening business. The DuPont model shows where the risk actually sits.

AI has removed the cost of content. Advantage now shifts to taste, selection, and distribution.

AI doesn’t replace expertise. It amplifies it, and exposes when organisations lack it.

Apple’s secret weapon isn’t design; it’s the DRI. Use this protocol to eliminate “committee guilt” and assign radical accountability.

Investors already expect AI productivity gains. Many companies haven’t realised them yet.

Executives keep hearing about “AI”, but most conversations mix two very different technologies: predictive AI and generative AI.

Operational efficiency isn’t strategy. If your business lacks one of Helmer’s 7 Powers, your margins will eventually erode.

Generative AI is collapsing the layer between operational data and executive decisions inside large organisations.

As AI performs expert work, responsibility remains human. Institutions are already feeling the strain.

Relationship selling is dead. Use the Challenger framework to teach your customers something new and close the deal.

CBA is shifting from job replacement to task redesign, a signal for how large enterprises will adopt AI.

Apple isn’t skipping the AI race, it’s betting the race is happening somewhere else.

Last year’s budget is irrelevant. Zero-Based Budgeting forces every department to prove ROI now, or lose funding.

Microsoft is quietly building multi-model independence. CEOs relying on a single AI vendor should pay attention.

Artificial harmony is a sign of dysfunction. Use this protocol to force the productive conflict you need.

An engineer’s review of OpenAI Codex 5.3, its strengths and limits, plus a forward look at Claude’s memory claims.

Optimism destroys companies. Use the Pre-Mortem protocol to predict your failure so you can prevent it.

The Super Bowl brawl between Sam Altman and Anthropic exposes the end of neutral AI. It is time to choose.

Agentic AI isn’t enterprise ready yet. Here’s what CEOs should do now to prepare, without hype or theory.

People don’t buy products; they hire them to do a job. Use the JTBD framework to find out why they actually buy.