Eric Schmidt, former Google CEO, nails it in this presentation about what is required to succeed in the Internet Century.
The people that can have the biggest impact of all are the ones we call: SMART CREATIVES
These are the product folks who combine technical knowledge, business expertise, and creativity.
Simon and Telstra (Cass & Lindy) show how it’s done.
Apparently Facebook manipulated 700,000 of it’s users news feeds to test whether it could make them happy or sad.
Which made me think of this (slightly modified) movie quote:
Did you know that the first Facebook was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program. Entire crops were lost. Some believed we lacked the programming language to describe your perfect world. But I believe that, as a species, human beings define their reality through suffering and misery. The perfect world was a dream that your primitive cerebrum kept trying to wake up from. Which is why the Facebook was redesigned to this: the peak of your civilization.
Most businesses have the option to receive email marketing or not.
This is overly simplistic.
Why not give customers different options for:
- the type of emails they receive,
- the frequency of emails and
- why not even give the option to take an email holiday if customers’ inboxes are overflowing ?
Hat tip to Ruslan Kogan for the 5 click unsubscribe. This is pure engineering brilliance!
— Josh Rowe (@joshrowe) June 18, 2014
Update 25 June 2014:
Even though I unsubscribed from Kogan’s email list, Kogan still spammed me silly. Sigh.
— Josh Rowe (@joshrowe) June 25, 2014
The chief Twitterer at Kogan says I’m unsubscribed again.
@joshrowe Hi Josh, our apologies to you. It was a one-off error that we've now resolved. You won't receive any emails now. Sorry again.
— Kogan.com (@Kogan) June 25, 2014