Wrong priorities Rupert Murdoch

Modern Prison

Smart creatives deliver biggest impact

Eric Schmidt, former Google CEO, nails it in this presentation about what is required to succeed in the Internet Century.

The people that can have the biggest impact of all are the ones we call: SMART CREATIVES

These are the product folks who combine technical knowledge, business expertise, and creativity.


This is social media

Simon and Telstra (Cass & Lindy) show how it’s done.

What is The Facebook?

facebook-the-matrixApparently Facebook manipulated 700,000 of it’s users news feeds to test whether it could make them happy or sad.

Which made me think of this (slightly modified) movie quote:

Did you know that the first Facebook was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program. Entire crops were lost. Some believed we lacked the programming language to describe your perfect world. But I believe that, as a species, human beings define their reality through suffering and misery. The perfect world was a dream that your primitive cerebrum kept trying to wake up from. Which is why the Facebook was redesigned to this: the peak of your civilization.

Kogan’s 5 click unsubscribe

ruslan koganWhy should email subscriptions be binary?

Most businesses have the option to receive email marketing or not.

This is overly simplistic.

Why not give customers different options for:

  • the type of emails they receive,
  • the frequency of emails and
  • why not even give the option to take an email holiday if customers’ inboxes are overflowing ?

Hat tip to Ruslan Kogan for the 5 click unsubscribe.  This is pure engineering brilliance!



I have been a passionate supporter of opt-in email marketing legislation in Australia and globally.  ACMA has some useful information on how to best comply with the Spam Act.

Update 25 June 2014:

Even though I unsubscribed from Kogan’s email list, Kogan still spammed me silly.  Sigh.

The chief Twitterer at Kogan says I’m unsubscribed again.